Viewpoints: experiential marketing.
December 29, 2025
Pantone’s declaration of white as the Color of the Year immediately sparked a mix of skepticism and curiosity among the design team at VDA. White? It often feels like a safe choice to us —the default for minimalist design and…
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May 28, 2019
At VDA, we are all about creating and building experiences – lasting impressions and memories that get made in our attendees. For this year’s Connect New England conference in Stowe, VT, VDA did just that, and provided an “experience” for…
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May 1, 2018
EVENT DESIGN SUCCESS Bob Russo, Executive Director, Strategy & Creative at VDA has designed and created events across the globe for over 30 years. Bob worked his magic to bring to you the following tips on how to maximize your…
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