VDA’s Experience at CEMA Summit 2026 CEMA Summit didn’t end with a keynote. It ended with a room full of people still trying to finish a conversation they’d only just started. Alyce DelGrosso, David G. Breen, and Heather Munnell…
By Heather Munnell, Senior Director of Client Experience & Strategy, VDA, Inc. I was at MPI WEC recently — surrounded by thousands of the most passionate event professionals in the world, doing exactly what we all came to do…
The Experiential Marketing Summit (EMS) is always a whirlwind of “the next big thing,” but this year, VDA decided to look back to leap forward. As a 41-year-old brand named a Top 100 agency for the 5th consecutive year, we…