By Heather Munnell, Senior Director of Client Experience & Strategy, VDA, Inc. I was at MPI WEC recently — surrounded by thousands of the most passionate event professionals in the world, doing exactly what we all came to do…
Pantone’s declaration of white as the Color of the Year immediately sparked a mix of skepticism and curiosity among the design team at VDA. White? It often feels like a safe choice to us —the default for minimalist design and…
In Heather Munnell‘s Smart Mondays session at IMEX 2024, “Shake It Off: Budget-Friendly Event Design Inspired by Taylor Swift,” she didn’t just talk about event planning—she handed us the ultimate guide to using Taylor Swift’s empire-building strategies to craft experiential…