In Heather Munnell‘s Smart Mondays session at IMEX 2024, “Shake It Off: Budget-Friendly Event Design Inspired by Taylor Swift,” she didn’t just talk about event planning—she handed us the ultimate guide to using Taylor Swift’s empire-building strategies to craft experiential…
At VDA, we’re dedicated to staying ahead of the curve by embracing the latest event industry trends and innovations. That’s why we’re thrilled to share insights from the Event Marketer roundtable, where our Founder and Principal Designer, David G. Breen, joined a panel…
The experiential marketing industry continues to grow. As event professionals, we must adapt and grow with it. Below, the team at experiential event-design agency VDA has identified the current trends in the industry that are on the rise, and will…