By Heather Munnell, VDA Senior Director, Client Experience & Strategy This year, I attended EXHIBITORLIVE 2026 as a first-timer, stepping in when my production team wasn’t able to make it. Even as an industry veteran, it’s not often that I…
Pantone’s declaration of white as the Color of the Year immediately sparked a mix of skepticism and curiosity among the design team at VDA. White? It often feels like a safe choice to us —the default for minimalist design and…
At VDA, we’re dedicated to staying ahead of the curve by embracing the latest event industry trends and innovations. That’s why we’re thrilled to share insights from the Event Marketer roundtable, where our Founder and Principal Designer, David G. Breen, joined a panel…