By James Lastowski, Business Development Lead, VDA “You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride Inigo was talking about “inconceivable,” but no word in the…
By Heather Munnell, VDA Senior Director, Client Experience & Strategy This year, I attended EXHIBITORLIVE 2026 as a first-timer, stepping in when my production team wasn’t able to make it. Even as an industry veteran, it’s not often that I…
Pantone’s declaration of white as the Color of the Year immediately sparked a mix of skepticism and curiosity among the design team at VDA. White? It often feels like a safe choice to us —the default for minimalist design and…