In Heather Munnell‘s Smart Mondays session at IMEX 2024, “Shake It Off: Budget-Friendly Event Design Inspired by Taylor Swift,” she didn’t just talk about event planning—she handed us the ultimate guide to using Taylor Swift’s empire-building strategies to craft experiential…
Join VDA’s Thought Leader at RainFocus INSIGHT 2025. Heather Munnell, Director of Client Experience at VDA, will be a featured speaker at RainFocus INSIGHT 2025, one of the premier conferences for event professionals. On February 19, 2025, at 11:00 AM…
Paulina’s creative journey at VDA is a testament to growth and exploration. Starting as a graphics lead, she quickly embraced the “you’ve-got-this” energy of her team, transforming into an event designer crafting immersive experiences. From designing custom arcade games for a pop-up event to bringing CrowdStrike’s cybersecurity platform to life with a descending tunnel, Paulina’s work exemplifies how VDA empowers bold ideas and innovative storytelling.