Session Title: Sustainable Strategies in Experiential Marketing: RainFocus from INSIGHT to Adobe SummitDate: April 16, 2025Time: 11:25 – 11:55 AMLocation: EMS 2025, Las Vegas Sustainability is no longer just a nice-to-have in the events industry—it’s a strategic imperative. As experiential…
In Heather Munnell‘s Smart Mondays session at IMEX 2024, “Shake It Off: Budget-Friendly Event Design Inspired by Taylor Swift,” she didn’t just talk about event planning—she handed us the ultimate guide to using Taylor Swift’s empire-building strategies to craft experiential…
Paulina’s creative journey at VDA is a testament to growth and exploration. Starting as a graphics lead, she quickly embraced the “you’ve-got-this” energy of her team, transforming into an event designer crafting immersive experiences. From designing custom arcade games for a pop-up event to bringing CrowdStrike’s cybersecurity platform to life with a descending tunnel, Paulina’s work exemplifies how VDA empowers bold ideas and innovative storytelling.