Viewpoints. - VDA | Experiential Marketing & Event Design Agency Boston

December 16, 2024

Paulina Modestow : Growing Creativity from Graphics to Event Design at VDA

Paulina’s creative journey at VDA is a testament to growth and exploration. Starting as a graphics lead, she quickly embraced the “you’ve-got-this” energy of her team, transforming into an event designer crafting immersive experiences. From designing custom arcade games for a pop-up event to bringing CrowdStrike’s cybersecurity platform to life with a descending tunnel, Paulina’s work exemplifies how VDA empowers bold ideas and innovative storytelling.

The Future of Corporate Events: 2025 Trends Every Planner Needs to Know

The experiential marketing industry continues to grow. As event professionals, we must adapt and grow with it. Below, the team at experiential event-design agency VDA has identified the current trends in the industry that are on the rise, and will…

COP29: A Call to Action for Sustainability in Events and Tourism

The 29th Conference of the Parties (COP29) marks a turning point for global climate action—and for the tourism and events industries. For the first time, tourism is officially recognized for its climate impact, and event professionals are uniquely positioned to lead the charge toward sustainability. As event professionals, we have a unique opportunity to lead the way by adopting sustainable strategies, from local sourcing and hybrid models to collaborating with eco-conscious vendors. Every action counts in the fight against climate change.