The experiential marketing industry continues to grow. As event professionals, we must adapt and grow with it. Below, the team at experiential event-design agency VDA has identified the current trends in the industry that are on the rise, and will…
It’s the most wonderful time of the year! The holidays are approaching quickly and for event professionals, now’s the time to start planning. Integrating winter festivities into your events is an easy and effective way to create a meaningful connection…
The 29th Conference of the Parties (COP29) marks a turning point for global climate action—and for the tourism and events industries. For the first time, tourism is officially recognized for its climate impact, and event professionals are uniquely positioned to lead the charge toward sustainability. As event professionals, we have a unique opportunity to lead the way by adopting sustainable strategies, from local sourcing and hybrid models to collaborating with eco-conscious vendors. Every action counts in the fight against climate change.