It’s no secret that the events industry comes with a hefty price tag. According to Statistica, global experiential marketing revenues exceeded an estimated 128 billion dollars in 2024 and are expected to grow in 2025. While businesses are budgeting more…
In Heather Munnell‘s Smart Mondays session at IMEX 2024, “Shake It Off: Budget-Friendly Event Design Inspired by Taylor Swift,” she didn’t just talk about event planning—she handed us the ultimate guide to using Taylor Swift’s empire-building strategies to craft experiential…
Join VDA’s Thought Leader at RainFocus INSIGHT 2025. Heather Munnell, Director of Client Experience at VDA, will be a featured speaker at RainFocus INSIGHT 2025, one of the premier conferences for event professionals. On February 19, 2025, at 11:00 AM…