Viewpoints: event planning.
May 15, 2025
It’s no secret that the events industry comes with a hefty price tag. According to Statistica, global experiential marketing revenues exceeded an estimated 128 billion dollars in 2024 and are expected to grow in 2025. While businesses are budgeting more…
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March 5, 2025
In Heather Munnell‘s Smart Mondays session at IMEX 2024, “Shake It Off: Budget-Friendly Event Design Inspired by Taylor Swift,” she didn’t just talk about event planning—she handed us the ultimate guide to using Taylor Swift’s empire-building strategies to craft experiential…
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February 6, 2025
Join VDA’s Thought Leader at RainFocus INSIGHT 2025. Heather Munnell, Director of Client Experience at VDA, will be a featured speaker at RainFocus INSIGHT 2025, one of the premier conferences for event professionals. On February 19, 2025, at 11:00 AM…
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