By James Lastowski, Business Development Lead, VDA “You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride Inigo was talking about “inconceivable,” but no word in the…
Pantone’s declaration of white as the Color of the Year immediately sparked a mix of skepticism and curiosity among the design team at VDA. White? It often feels like a safe choice to us —the default for minimalist design and…
It’s no secret that the events industry comes with a hefty price tag. According to Statistica, global experiential marketing revenues exceeded an estimated 128 billion dollars in 2024 and are expected to grow in 2025. While businesses are budgeting more…