Viewpoints: experiential design.

The 29th Conference of the Parties (COP29) marks a turning point for global climate action—and for the tourism and events industries. For the first time, tourism is officially recognized for its climate impact, and event professionals are uniquely positioned to lead the charge toward sustainability. As event professionals, we have a unique opportunity to lead the way by adopting sustainable strategies, from local sourcing and hybrid models to collaborating with eco-conscious vendors. Every action counts in the fight against climate change.

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When VDA first opened its doors back in the 1980s, the terms experiential design and event production were near synonymous. Designers considered the colors of the walls, the carpet, the lighting, the stuff, and then the production shop executed on the…

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EVENT DESIGN SUCCESS Bob Russo, Executive Director, Strategy & Creative at VDA has designed and created events across the globe for over 30 years. Bob worked his magic to bring to you the following tips on how to maximize your…

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