Pantone’s declaration of white as the Color of the Year immediately sparked a mix of skepticism and curiosity among the design team at VDA. White? It often feels like a safe choice to us —the default for minimalist design and…
It’s no secret that the events industry comes with a hefty price tag. According to Statistica, global experiential marketing revenues exceeded an estimated 128 billion dollars in 2024 and are expected to grow in 2025. While businesses are budgeting more…
In Heather Munnell‘s Smart Mondays session at IMEX 2024, “Shake It Off: Budget-Friendly Event Design Inspired by Taylor Swift,” she didn’t just talk about event planning—she handed us the ultimate guide to using Taylor Swift’s empire-building strategies to craft experiential…