The experiential marketing industry continues to grow. As event professionals, we must adapt and grow with it. Below, the team at experiential event-design agency VDA has identified the current trends in the industry that are on the rise, and will…
It’s the most wonderful time of the year! The holidays are approaching quickly and for event professionals, now’s the time to start planning. Integrating winter festivities into your events is an easy and effective way to create a meaningful connection…
As we are bringing back in-person events, attendees have increasingly become more conscious of the climate and sustainability. With so many factors to consider when organizing an event and so many demands on your budget, you might feel as if…