Designing Real-Time Human Insight Without Asking for Another Survey One of the most powerful takeaways from the INSIGHT booth experience was not the data we collected, it was how we collected it. At a small scale, interaction felt natural, intuitive,…
At RainFocus INSIGHT, VDA set out with a different intention than most brand activations. We didn’t come to present answers: we came to listen. Rather than arriving with a finished point of view, we arrived with a framework—one shaped by…
Pantone’s declaration of white as the Color of the Year immediately sparked a mix of skepticism and curiosity among the design team at VDA. White? It often feels like a safe choice to us —the default for minimalist design and…