Viewpoints: event production.
October 10, 2019
Who are we designing meetings for? Most people would say Millennials, but with the advent of Generation Z upon us, it is crucial to shift the focus and design with Gen Z in mind – to stay ahead of the…
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September 3, 2018
When VDA first opened its doors back in the 1980s, the terms experiential design and event production were near synonymous. Designers considered the colors of the walls, the carpet, the lighting, the stuff, and then the production shop executed on the…
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