VDA is an award-winning Event Design & Experiential Marketing Agency based in Boston, MA.
We have been bringing visions and brands to life for corporate meetings, tradeshows, themed events, and permanent installations, nationally and around the globe, for over 30 years. With some of the top creative minds in the industry, we strive to create innovative and dynamic approaches for our clients that transform their events into fully immersive 3D marketing experiences.
Events are about people and connections, and at VDA, our process begins with a conversation. We firmly believe that establishing a strong partnership throughout the planning and development stages plays a vital role in designing “game day” solutions.
Be prepared to answer A LOT of questions, and not just your standard, “What are the dates?” and “Where is your event?” We want to get inside the mind of your project, to fully understand your goals. Identifying your objectives, metrics, budget, questions, and concerns, are how we ensure we develop the best solutions for your event!
Designing an event is about providing an experience for attendees, and as a result, the core of our process is about orchestrating memorable events that build consumer/brand connections. We’ll set up a time for a design presentation, so we can walk you through the concept and provide you with layouts, detailed renderings, and supplemental images and textures to illustrate how the design will best achieve your goals.
Once designs are finalized, our in-house team begins the custom fabrication of your project components. Using state of the art CAD software, VDA drafts up detailed blueprints of each design to ensure seamless assembly on-site. With unmatched collaboration, and a strong dynamic between the sales, design, project management, and workshop teams, we bring the intricacies of a design to life, from the picture on the screen, to the finished product.
We are with you every step of the way, including being your ‘go to’ presence on-site for event management and execution. In the final stages of the event process, you will work in close collaboration with one – or a team, depending on event scale – of VDA’s Project Managers, to wrap up any logistics or production items, and this same team will be there until your event wraps.
As a leading Experiential Marketing Agency, we understand that numbers don’t tell the whole story. But here are a few that highlight our experiences, history, and what it’s like to work with us.
An immersive virtual experience is not just streaming content but a thoughtfully curated, interactive journey. Bring your event online with VDA Virtual, and together we will create a digital event experience that is tailored specifically to your brand and your attendees.
Experiential marketing has a unique set of benefits that make it highly effective and the key to success is finding the right partner. Thanks to our unique process, we create a full expression of your brand through strategically designed and crafted live & virtual experiences.
Launched in 2014, the VDA Re-Purposing Initiative was spearheaded by former VDA scenic charges Liz Breda and Julia Jerome. The VDA Re-Purposing Initiative was launched with a goal of supporting and strengthening the Arts in the local community by extending resources and materials that would otherwise end up in the landfill.