CrowdStrike – Fal.Con 2023

Unveiling Fal.Con 2023: Elevating Cybersecurity Innovation, Community, and Impact

The purpose of Fal.Con 2023 was multifaceted, with distinct objectives that VDA was expected to deliver.

  • Fal.Con aimed to bolster CrowdStrike’s brand recognition and establish the company as a forward-thinking leader in the cybersecurity field.
  • The event also aimed to solidify its reputation as the premier cybersecurity event by offering an interactive and engaging expo experience, that allowed attendees to engage with the latest cybersecurity advancements, connect with industry leaders, and create a lasting impact. This approach aimed to boost alumni retention among clients and prospects, reinforcing CrowdStrike’s position as an industry leader.
  • Another key objective was to drive sponsorship sales, providing sponsors with a unique opportunity to showcase their offerings to an influential audience. The event needed to convey the value of partnering with CrowdStrike.
  • Fal.Con sought to create a vibrant community by attracting new participants and strengthening existing client relationships, enhancing customer loyalty and satisfaction.
  • The event targeted a 60% increase in attendance compared to previous years, aiming to position itself as the go-to cybersecurity conference.

crowdstrike falcon 2023

Immersive Cybersecurity Metamorphosis at Caesars Palace

VDA’s contribution to the Fal.Con 2023 event envisioned a complete metamorphosis of Caesars Palace into a dynamic and immersive cybersecurity realm. In our role as the lead experiential agency, VDA crafted the event in alignment with the client’s KPIs, brought the concepts to life with meticulous renderings, and flawlessly executed an event that surpassed CrowdStrike’s anticipations.

  • Registration Area: Bold graphic walls in CrowdStrike’s colors set the tone for the event.
  • Hallway Signage and Activations: Strategic placement of displays, uplighting, statues, and LED elements enhanced conference branding while concealing existing decor.
  • The Fal.Con Hub: Large SEG graphic panels, niches with statues, LED entryway panels, and advanced lighting created a futuristic ambiance.
  • CrowdStrike Booth: This centerpiece featured an LED/video ring overhead, demo stations, interactive touch screens, and Expert Discussion kiosks.
  • Protector’s Showcase: CrowdStrike showcased its client and successful partnerships.
  • Turnkey Sponsorship Booths: Customized booth designs based on sponsorship tiers boosted sales and sponsorship ROI.
  • Partner Power Theater: A dynamic showcase for sponsor partners.
  • Meeting Center: Branded meeting rooms provided a conducive environment for productivity and privacy.
  • Client Experience Lounges: Four lounges, including a VIP lounge, provided dedicated spaces for high-level client goals.



The results of Fal.Con 2023 were outstanding, with sponsorship sales increasing exponentially compared to previous years, surpassing the original goal by over 4 times the target revenue. Our ability to operate within a tight timeline and provide hyper-realistic visual representations of each sponsor area was instrumental in selling sponsorships and gaining stakeholder buy-in.

VDA’s expertise in strategy, environmental design, lighting, fabrication, logistics, and event management played a pivotal role in the success of the project. 

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