When VDA first opened its doors back in the 1980s, the terms experiential design and event production were near synonymous. Designers considered the colors of the walls, the carpet, the lighting, the stuff, and then the production shop executed on the…
VDA has partnered with Dell, and previously EMC, to create unique and memorable experiences on the expo floor, with numerous booths and exhibits designed to showcase the latest and most innovative products and solutions.
The Experiential Marketing Summit (EMS) 2018, held May 14-16 at the Marriott Marquis, San Francisco, was an experience from the moment you walked into the hotel lobby. To the right, a bellhop, and to the left a shoe-shine stand and…