Northeastern University – Global Leadership Summit
Transforming Cultural Landmarks into Immersive Environments for a Global Audience
At the 2025 Global Leadership Summit in Miami, VDA translated Northeastern’s global mission into a multisensory narrative across two cultural landmarks: the Faena Forum and The Bass Museum. Centered on themes of innovation, inclusivity, and global connectivity, VDA designed six immersive environments that blended academic ambition with cross-cultural expression.
Creating Intimacy Through Circular Stage and Immersive Lighting.
Inside the Faena Forum, VDA designed an in-the-round stage environment that emphasized intimacy and inclusion. A massive LED screen pulsed with branded gradients, framed by globally-inspired scenic panels and immersive lighting.
Transforming the Bass Museum Plaza into a Vibrant Celebration of Identity and Connection.
At the Bass Museum plaza, VDA redefined the welcome experience into an open-air celebration of identity and connection. A towering, multi-colored “N” installation anchored the space—a photogenic centerpiece and symbol of the intersection of school pride and the arts. Curated lounge zones, abstract art pods, and bar experiences were strategically positioned to foster natural flow and conversation. A built-in stage offered live ambient music and performances, while interactive lighting animated the Art Deco façade in sync with music and motion. Every detail invited exploration, sparked interaction, and elevated moments into memories.
Results.
The Global Leadership Summit in Miami became a pinnacle of Northeastern University’s experiential marketing strategy. Attendees praised the event’s innovative approach of combining arts, spatial design, storytelling, and the ability to form meaningful connections. The most common statement from attendees, including the University president, was “beautiful.”
For more information on how VDA can help elevate your upcoming events, please email sales@vdaproductions.com or submit your RFP here to connect with our sales team!
