RainFocus INSIGHT 2025
Creating a Smart, Sustainable, and Immersive Event for Event Pros.
RainFocus set out to position its annual INSIGHT conference as the premier event for event professionals, marketers, and tech decision-makers. The goal? Demonstrate the power of their platform while engaging a discerning audience of planners who know exactly what flawless event execution looks like. The experience needed to educate, connect, and inspire—while staying sustainable and cost-conscious. To bring RainFocus’s story to life, VDA designed an event experience rooted in immersion, innovation, and intentionality. The entire environment reflected the company’s digital-first mindset and ability to streamline the event lifecycle through smart technology.
A Seamless and Branded Arrival Experience.
From the moment attendees entered the venue, the experience felt elevated and unified. Branded escalator wraps, elevator graphics, and a bold entry arch led guests into a fully branded registration zone. Instead of traditional print materials, digital signage powered content delivery throughout the venue—minimizing waste while enabling real-time updates and a modern aesthetic.
The Campus: A Central Hub for Learning and Interaction.
At the heart of the experience was the diamond-shaped RainFocus booth, which anchored the space and served as a hub for product education and attendee engagement. Personalized demo tables and an intimate lounge encouraged meaningful one-on-one conversations, while the open floor plan created natural flow and discovery throughout The Campus.
A Stage for Innovation.
The keynote stage design reflected the conference theme of innovation and elevation. With multi-dimensional scenic layers, mountain-inspired textures, and synchronized lighting, the stage became both a visual anchor and a symbol of the brand’s upward momentum. Digital signage replaced print across the venue, aligning with the client’s sustainability goals and enabling seamless content updates.
The Repurpose Lab: Sustainability in Action.
One of the most talked-about activations was The Repurpose Lab. This hands-on experience turned event scraps into attendee-made art, transforming waste into conversation starters. Dynamic stats, bold graphics, and an evolving digital photo mosaic encouraged guests to reflect on sustainability, not just as an afterthought, but as a design-first mindset.
- 40% Growth in attendee engagement
- 19% Reduction in event waste compared to the previous year
- 90% Overall attendee satisfaction rating
- 98% Plan to return for INSIGHT 2026
