April 17, 2024

VDA and CrowdStrike to Present at Event Marketer’s EMS 2024

VDA will be joining CrowdStrike on stage at Event Marketer’s Experiential Marketing Summit 2024 on Thursday, April 25th at 12:05 PM. We’ll be discussing the visionary experiential design approach behind Fal.Con ’23, one of the world’s fastest-growing cybersecurity conferences.

Delve into the transformative world of experiential event strategies that redefine the conference landscape. Discover actionable insights and methodical hands-on takeaways as David G. Breen, Principal Designer/ Founder, VDA and Pam Corcoran, Sr. Director, Global Events at CrowdStrike unveil the visionary approach behind Fal.Con ‘23, the fastest growing Cybersecurity Conference in the world. This session promises a compelling case study, offering strategic insights that will shape the way we approach conferences moving forward. Don’t miss this opportunity to revolutionize your event strategies and create unforgettable experiential experiences.


  • Real-World Case Study:

Dive into the success of Fal.Con’23 through a compelling case study, learning from space and budgetary goals, opportunities, and adaptable strategies for your own events.

  • Innovative Experiences:

Explore transformative event strategies, focusing on creating a futuristic cybersecurity conference vibe within a traditional conference setting to drive innovative engagement.

  • Strategic Planning Insights:

Gain strategic insights from David G. Breen and Pamela Corcoran on effective space planning, audience engagement, and budgetary vs engagement decision-making processes that contributed to the over-whelming success of this event.

  • Revolutionize Event Approaches:

Revolutionize your event strategies with a fresh perspective on design, marketing, and execution, inspired by the visionary approach of the CrowdStrike Fal.Con Conference.

Event Details:

  • Date: Thursday, April 25, 2024
  • Time: 12:05 PM – 12:35 PM

Meet our Speakers:

David G. Breen VDA 3x4

David G. Breen, Principal Designer / Fonder of VDA

Principal Designer/ Founder of VDA, Inc, an award-winning, full-service, event design and experiential marketing agency. An accomplished designer and consultant in Boston, David has worked to establish the unrivaled reputation for excellence that marks VDA.

Having spent more than 30 years in the corporate event-marketing arena, he is well-respected throughout the industry for creating brand experiences that drive business growth through client collaboration & creative thinking. He earned a place on BizBash’s prestigious “15 over 50” list, honoring trailblazers who inspire event professionals through their expertise and longevity. Further demonstrating his visionary leadership, VDA secured a place on Event Marketer’s Top 100 event agency list for three consecutive years, spanning 2021 to 2023.

Under David’s guidance, VDA achieved remarkable success, being named “Best In Business” by Inc. Magazine in both 2021 and 2022. This highlights VDA’s commitment to excellence, innovation, and goodwill, cementing its position as a leader in the event industry. Recognized for sustained growth, VDA earned a spot on Inc. Magazine’s 2024 Regionals list of the fastest-growing companies in the Northeast, further showcasing David’s strategic leadership and the agency’s ongoing dedication to pushing the boundaries of event design and marketing.

pam corcoran crowdstrike speaking at EMS 2024

Pam Corcoran, Sr. Director of Global Events at CrowdStrike

Pam Corcoran leads the Global Events team at CrowdStrike – a category leading, fast growing cybersecurity company.  Pam is a versatile global event marketing strategist with a passion for creating impactful brand experiences across a broad event portfolio.  Her focus is driving event strategy and execution, optimizing event experiences that drive bottom line results.   During her 20+ year career she has led teams in several high-tech companies including Progress Software, Dell Technologies and EMC Corp.



Melanie Rich VDA speaking at EMS 2024

Melanie Rich, Business Development Specialist at VDA

Melanie boasts an extensive 18-year track record in shaping events and experiential marketing campaigns. Her journey spans from Fortune 500 giants to smaller non-profits, showcasing a wide array of ventures and unwavering commitment to partners. Specializing in experiential marketing and brand development, she excels in pinpointing client aspirations, fostering relationships, and tailoring strategic solutions for lasting brand impact.

As a Business Development Specialist at VDA, a top-tier experiential event design agency, she utilizes her varied skill set to craft unparalleled brand experiences. Beyond pinpointing opportunities, she excels in enhancing brand executions by aligning unique identities with impactful strategies. Her versatile background equips her to offer practical insights and actionable strategies for boosting brand experiences. Actively collaborating with VDA’s designers, she ensures each brand experience makes an impact while remaining environmentally conscious, amplifying sustainability efforts within her role as a versatile Business Development Specialist at VDA. Melanie’s extensive experience and her unwavering dedication make her perspective an invaluable guide for innovative, impactful strategies in experiential marketing and sustainable solutions.

See the session catalog.

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