VDA + CrowdStrike to Speak at CEMA Summit 2025 on High-Impact Micro-Event Design.
Event marketing is evolving, and so is the way we deliver flagship experiences.
VDA is proud to take the stage at CEMA Summit 2025 alongside CrowdStrike to share how we designed Fal.Con Gov, a high-impact micro-event tailored for government leaders. This exclusive session will explore how we extended the influence of CrowdStrike’s flagship cybersecurity conference, Fal.Con, to a focused audience—without sacrificing scale, energy, or brand integrity.
Join Us at CEMA Summit 2025
Breakout Session: Extending CrowdStrike’s Flagship Experience for High-Impact Engagement
📅 Date: Monday, July 28, 2025
🕐 Time: 12:45 PM – 1:30 PM CT
📍 Location: Indigo Room | 4th Floor
🔗 Register here
Why This Matters: The Future of Event Marketing Strategy.
As brands face increasing pressure to reach more specific, strategic audiences, the ability to scale events with precision—without losing brand value—is becoming a competitive advantage.
Fal.Con Gov wasn’t just a smaller version of a large event. It was a purpose-built, high-value micro-experience crafted for a high-priority audience: government leaders. And it delivered.
This session will show you how to:
Apply adaptive event models to reach specialized markets
Preserve your flagship identity in any format
Prioritize investments across staging, activations, and engagement touchpoints
Translate sponsorship activations across event sizes
Maintain brand continuity that connects first-time and returning attendees
Key Takeaways from the Session.
Attendees of this CEMA session will gain practical, strategic insights to apply across their own event portfolios:
Non-Negotiables for Brand Integrity
Understand which elements must remain consistent across all formats to reinforce brand trust and audience connection.
High-Touch at Small Scale
Learn how to design smaller events that still feel premium, purposeful, and emotionally resonant.
Smarter Investment Strategy
Explore how to prioritize budget across immersive design, experience staging, and partner engagement for maximum impact.
Record-Breaking Results from Fal.Con 2024
Get a peek behind the scenes at the data-driven growth of CrowdStrike’s event program and how those lessons can scale.
About the Speakers
David G. Breen, Principal Designer and Founder at VDA
Melanie Britto, Senior Producer at VDA
Nicole Derany, Director of Global Events at CrowdStrike
This dynamic team will take you inside a real-world case study of a high-impact, audience-first micro-event that was successful because it was strategically built from the ground up.