Beantown at Jordan’s Furniture


Jordan's Furniture Beantown Massachusetts

Transforming the furniture shopping experience

Jordan’s Furniture came to VDA looking to transform “boring” traditional furniture shopping into a one-of-a-kind “shoppertainment” experience. We were tasked to bring life, and fun to their Reading, MA location. The concept was inspired by the city of Boston, aka BeanTown, which we decided to bring inside the retail store, only in a sweeter, jelly-beans version.


25 Million jelly beans and hundreds of hours later…

“Beantown,” is a sugar replica of Downtown Boston and its most famous landmarks made up of almost twenty-five million jelly beans. With each step into the experience, guests escape their everyday lives and become immersed in the sweet candy world.

Some of the sculptures in this one-of-a-kind permanent installation include ‘The Green Wall Monster’ (Red Sox Mascot) crushing a NY Yankee player in his mitt; ‘The Big Dig’, a giant banana split that sits atop of the ice cream stand, and a human-sized flower garden all made of jellybeans. Did we mention that kids can be transported around in Jordan’s famous taxi strollers?

Besides this large-scale candy land and the furniture store itself, the building also houses an IMAX 3D theater, a Liquid Fireworks water show, a trapeze school, a Richardson’s Ice Cream shop (jimmies!) and a Fuddruckers restaurant.

Jordan's Furniture Beantown Massachusetts

  • 487K Earned Media Impressions
  • 23% ROI goal exceeded
  • 231,458 Visitors so far

Jordans Furniture Beantown, Reading MA

Jordan's Furniture Beantown Massachusetts

Beantown at Jordan's Furniture

Jordan's Furniture Beantown

Green Monster eating Yankee Beantown Jordans Furniture

Jordan's Furniture Bean town

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